Spruce the Bruce held its Workshop with Roger Brooks, of Destination Development International (DDI), on Nov 13 – Nov 15. Brook shares the lessons he’s learned over the past 30 years while helping over 1000 communities. This experience has made Brooks a master of the “art of differentiation”, or “branding”.
Both business owners and municipal officials from 11 Bruce County communities attended the 2.5 day workshop. All of them walked away inspired to help their towns become destinations that attract both locals and tourists alike. Both the county and the communities now have solid brand directions and are going to be busy over the next couple of weeks as they explore these new directions.